Even if you’re not planning on selling online, a well-crafted site is essential for any business, Having a website is like opening a door and inviting potential customers into your business.
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So…Why does YOUR business need a website?
* Websites never „sleep”
Many people stay on the net in the evening when most of the businesses are closed, which is perfect, because sites never take a break. A website allows your business or organization to be open 24 hours a day, 7 days a week, 365 days a year (even 366 in bisexual years …). Having a website is equivalent to having an employee to work nonstop even on weekends or holidays!
* Make a positive first impression
Consumers have gotten savvier and more determined to find a good service and a knockout deal. Rather than visiting store after store or calling one service and then another, people are taking to the Internet to find out all they can on a business, good or service.
Chances are many of your customers will first learn about your business from visiting your site, which then becomes your first opportunity to make a lasting, positive impression A site that looks clean and is easy to navigate makes a big difference with consumers while a confusing one will drive them away…right to your competition
* Reachable anywhere
The days of the phone book have long since passed and the browser is increasingly losing its users Not all customers are sitting at home searching for a business on their laptops. Many are on the go, searching for a product or service on their phone or tablet, and if they can’t find you, then they’ll go to the person they can find: your competitor …
* Gain credibility
Before the Internet, most people combed through the yellow pages when they needed to call a car mechanic or find a pet groomer or a dentist. If you weren’t listed, then you probably weren’t credible. The Internet has taken this a step further. . It’s no longer enough to be listed in Google search results. You need a web page to prove that you are a credible business.
*Showcase yourself and your message
Whether you’re an artist or you manufacture a good, you have a message. Maybe you love painting landscapes or you’re dedicated to creating environmentally-friendly products. Whatever you do or represent, a webpage is a great way to show off your talents and products for your customers to see.
* Your Top Competitor Has A Website
If you are in direct competition with another business that has a website, they have a clear advantage – especially if they are adequately marketing their website. A website is like an „online business card” of your business, being a great way to level the playing field.
* Sells directly
E–commerce can dramatically reduce expensive overhead while delivering a 24/7 ‘sales force’. Even if you don’t sell your product online, your website gives you the opportunity to distinguish your company or organization to your client.
* Reaching today’s consumer
Today’s emerging generation has never known life without a digital world of connection.
According to stats (and who doesn’t like statistics!), over 50% of world population is online.
Add the growth of social media to that and it becomes evident that without a credible web presence, you don’t exist for an expanding segment of your target market.